Digital Love offers Social media optimization (SMO) Training. Social media optimization (SMO) refers to the use of a number of social media networking sites such as Facebook, YouTube, LinkedIn, Twitter, MySpace ..etc and communities to generate publicity to increase the awareness of a product, brand or event.

Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website.

Digital Love’s Course in Social media marketing programs focus on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets