Digital Love has worked with many businesses each year and answer thousands of questions about digital marketing and strategy. One of the things that most often strikes our team is that businesses of all sizes (from national brands to smaller startups) want to try something amusing before they even have the foundations of digital marketing in order.
Before jumping in to the hottest new trends in digital media advertising (Paid Campaign, Social Media, Remarketing etc) get your foundations in order. Many businesses want to focus on traffic driving strategies before they even have a good website.
Attention on the fundamentals of digital marketing.
If you don’t have a proper website nothing else matters. Create an attractive user friendly website so that the rest of your digital marketing fundamental works well. Fix this on priority basis.
Have a clear Customer acquisition or conversion plan for your website. When someone visits your site, what do you want them to do? Have a clear plan to turn website visitors into customers. Do you have a sales process that quickly follows up with leads and prospects?
Email Marketing Tools
Email Marketing remains one of the most effective marketing tools. Create a solid email marketing strategy to connect and convert customers over time.
Search Engine Optimisation -SEO
Optimize your site for search engines. Getting results from this may take time, but many businesses are missing out on good traffic because their site is not optimized.
Online advertising, especially adwords is a great opportunity for any business. Spend a little bit of money to get qualified people to your site.
Social media can build loyalty, drive word-of-mouth and bring new customers to your business. There are lots of opportunities, so spend your time here wisely.
Content marketing is a big bucket that means a lot of things – content marketing is about creating valuable content that connects with consumers in a meaningful way. Content marketing involves creating content, converting leads and driving traffic to your site. This is especially powerful in B-to-B marketing.
Get the foundations in order before you start experimenting with new and unproven methods. Start with your website – the home base of all of your online marketing and grow from there.