Google Adwords Exam Tips

Category Archives: Google Adwords Exam Tips

To re-engage users with an app, use the following strategies:

Q. To re-engage users with an app, use the following strategies: A) Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users B) Build remarketing lists, engage in reactive outreach, offer something free, and don’t track anything outside of installs C) … Continue reading To re-engage users with an app, use the following strategies:

An advertiser with stores throughout the country could use Location Extension Targeting to:

Q. An advertiser with stores throughout the country could use Location Extension Targeting to: A) Target users in the same way across all of their locations B) Target users who are within 10 miles of one particular city in the country C) Target users who are within 20 miles of one particular city in the … Continue reading An advertiser with stores throughout the country could use Location Extension Targeting to:

Which client would you advise to advertise on the Google Search Network?

Q. Which client would you advise to advertise on the Google Search Network? Jim, who wants to reach people on social networks interested in poetry Suzy, who wants to reach people browsing travel websites about China Bill, who wants to reach people looking for plumbing services Carol, who wants to reach people watching YouTube videos … Continue reading Which client would you advise to advertise on the Google Search Network?

What does “converted clicks” measure?

Q. What does “converted clicks” measure? The total number of clicks within your chosen conversion window The total number of conversions divided by the total number of clicks The total number of clicks that led to a conversion The percentage of clicks that led to a conversion Correct answer is: The total number of clicks … Continue reading What does “converted clicks” measure?